A New Chapter in Brand Storytelling

At Steel City Displays, we’ve always been your trusted partner for creating immersive branded environments that captivate audiences. But a display is only the beginning. True impact comes from how you market it, how you tell your story, and how you extend that energy long after the show ends.

That’s why we’re excited to introduce our expanded suite of Trade Show & Branded Experience Marketing Services purpose-built to help brand managers, marketers, and event leaders ensure every activation delivers measurable results through strategic marketing, PR, and social media expertise.

Meet Our Marketing & PR Lead: Kate Lowery

We’re thrilled to welcome Kate Lowery to the Steel City Displays team. With 20+ years of marketing and PR experience, including 12 years dedicated to trade show marketing and communications, Kate brings deep expertise in connecting live events to business growth.

Her background spans B2B events, higher education, and agency leadership, giving her a unique perspective on aligning trade show activations, branded experiences, and permanent displays with broader marketing goals. Kate’s skills in PR outreach, social media strategy, and event marketing ensure that every activation is amplified, every lead is nurtured, and every campaign drives ROI.

With Kate’s leadership, our marketing services bring added depth and experience—so your trade shows and branded activations aren’t just well-executed, they’re strategically designed to strengthen connections, elevate visibility, and deliver measurable results for your brand.

Why We Expanded Our Services

Trade shows and branded experiences are significant investments, and without the right marketing strategy, opportunities can be missed. Industry research highlights the impact of strong marketing across the event journey:

• 76% of attendees arrive at trade shows with a plan of which exhibitors they will visit. Pre-show campaigns help ensure your booth is on that list.

• 82% of exhibitors who invest in pre-show marketing report increased booth traffic. Building buzz pays dividends once the doors open.

• 81% of attendees have purchasing authority, and 92% are looking for new products. On-site engagement means direct access to decision-makers.

• 80% of trade show leads are never followed up. Yet, following up within 24 hours makes companies 7× more likely to qualify those leads, and multi-channel outreach can boost conversions by up to 300%.

These proof points shaped our expanded service offering, built to help brand managers, marketers, and event leaders maximize visibility, strengthen engagement, and prove ROI.

The Full Spectrum of Trade Show & Branded Experience Marketing Services

Pre-Show: Strategy, Marketing & PR

Build anticipation with targeted campaigns, PR outreach, and social content that connect your brand with the right audience ahead of the event. By aligning your trade show strategy with your broader marketing goals, we ensure your booth becomes a revenue driver rather than a standalone expense.

Pre-Show Services Include:

• Trade show marketing strategy development

• Targeted email campaigns

• PR outreach and media engagement

• Social media strategy and implementation

• Multi-channel campaigns that integrate online and offline efforts

On-Site: Engagement & Live Experience

Maximize your investment on the show floor with dynamic marketing support that keeps your brand top-of-mind in real time. With most attendees spending more than 5 hours on the show floor—and the vast majority looking to discover something new—live storytelling and engagement create lasting impressions.

On-Site Services Include:

• Branded booth activations & experiences

• Live social media coverage & influencer engagement

• Real-time content creation and audience interaction

• Press engagement and storytelling for media coverage

• Integrated sales funnel communications to capture and qualify leads

Post-Show: Follow-Up, Funnel & ROI

The event may end, but the opportunity doesn’t. With so many leads left untouched, post-show engagement is the key to ROI.

Post-Show Services Include:

• Personalized lead nurturing campaigns

• Post-show PR and media follow-ups

• Social media amplification and retargeting

• Content repurposing for blogs, email, and thought leadership

• ROI reporting, analytics, and continuous optimization

Beyond the Show Floor: Permanent Displays

Our marketing and PR expertise also supports permanent branded environments. From headquarters to showrooms, we help maintain visibility and engagement over time, ensuring your brand presence remains consistent, compelling, and effective.

The Power of We in Action

At Steel City Displays, the Power of WE philosophy drives everything we do: your goals become our goals. With Kate Lowery’s leadership in marketing and PR, we don’t just support your trade shows and branded experiences; we partner with you to integrate strategy, storytelling, and execution into every activation.

The result? A stronger brand presence, deeper audience connections, and measurable business results that prove your investment was worth it.

Ready to Elevate Your Trade Show & Branded Experiences?
Whether you’re preparing for a trade show, launching a branded activation, or enhancing a permanent display, our expanded services ensure your marketing investment delivers measurable ROI.

Explore our offerings:

·       Pre-Show Marketing, PR & Strategy

·       On-Site Engagement & Live Experience

·       Post-Show Marketing, PR & ROI Optimization

If you don’t see the exact support you need, reach out—our team can customize a plan tailored to your brand’s unique goals.

Together, we’ll transform your brand experiences into strategic, high-impact, and results-driven events. Learn More!