Phoenixville, PA – 10/14/25 – Steel City Displays announced the appointment of Kate Blom-Lowery as chief marketing and operations officer. After a successful chapter at Baylor University, where she served as director of marketing communication, Blom-Lowery brings more than 20 years of strategic marketing and communications experience back to the trade show and events industry.

In her new role at Steel City Displays, Blom-Lowery will leverage her extensive background in trade show strategy, marketing communications, public relations and digital marketing to enhance the company’s operations and brand presence. Her focus will be on developing a full-service trade show marketing business that offers a comprehensive suite of services to clients, extending beyond traditional booths and branded experiences.

Rob Maas, vice president and general manager of Steel City Displays, emphasized the impact of the appointment. “Kate brings a unique combination of industry knowledge, marketing expertise and leadership experience that will strengthen both our client offerings and our internal operations,” Maas said. “Her proven ability to drive strategy and build strong teams makes her an invaluable addition as we continue to grow and evolve.”

Blom-Lowery’s career includes significant roles in trade show communications at Emerald Expositions, where she managed public relations and communications for some of the portfolio’s largest shows, including Outdoor Retailer and Sports Licensing. She also led marketing for NAMM, the largest music products show, where she directed a digital transformation of its communication channels, launched live streaming and increased attendance and social engagement.

As a PR strategist for mdg, a Freeman Company, Blom-Lowery was credited with growing its PR division and client portfolio. During her time at mdg, she expanded PR offerings while supporting a significant roster of trade show producers, including WPA for SuperZoo, Fabtech, Sweets & Snacks, the National Restaurant Association Show and more.

“I am thrilled to come home to the trade show and events industry and contribute to the growth of Steel City Displays,” Blom-Lowery said. “This role allows me to combine my passion for impactful marketing and storytelling with operational excellence. Over the years, I’ve been fortunate to help grow marketing agency capabilities, expand services and strengthen client strategies, and I’m excited to bring that same energy and vision to Steel City Displays. Beyond enhancing the way we serve clients, I’m committed to fostering a culture of collaboration, creativity and growth within our team, because when our people thrive, our clients and partners thrive as well.”

Her proven track record in optimizing marketing funnels and enhancing brand visibility will be instrumental as Steel City Displays expands its digital presence and service offerings. In addition to leading marketing strategy, Blom-Lowery will manage the company’s daily operations and support HR functions with an emphasis on strengthening culture and employee engagement. With a focus on collaboration, creativity and professional development, she is dedicated to fostering an environment where team members thrive—knowing that when people feel supported and inspired, clients benefit from stronger ideas and more impactful results.

As she embarks on this new journey, Blom-Lowery said she is eager to reconnect with industry colleagues and partners. “I’m looking forward to this next chapter and the opportunity to collaborate with so many talented individuals across the trade show landscape,” she said.

For more information about Steel City Displays and its services, please visit www.steelcitydisplays.com.

About Steel City Displays
Steel City Displays is a leading provider of trade show and event marketing solutions, specializing in creating impactful displays and experiences that engage audiences and drive results. With a commitment to innovation and client satisfaction, Steel City Displays helps brands elevate their presence in the competitive trade show landscape.

Media Contact:
Kate Blom-Lowery
Chief Marketing & Operations Officer
Steel City Displays
kate@steelcitydisplays.com
619-743-6294