According to Fortune Business Insights, the global interactive display market was valued at approximately USD 41.95 billion in 2022 and is projected to grow to USD 86.44 billion by 2030, representing a compound annual growth rate (CAGR) of about 9.7% for the period 2023-2030.

For brands that invest in permanent display environments, whether at corporate headquarters, flagship showrooms, cultural institutions or sports venues, this surge in interactive display investment signals both an opportunity and a call to elevate expectations for design, technology and storytelling.

In this post, we’ll explore what this growth means for three key arenas:

1. Brand headquarters & showrooms

2. Museums & cultural institutions

3. Sports venues & fan engagement zones
   
   …And we’ll lay out what to do now if you’re ready to turn that growth into a strategic advantage.

1. Brand Headquarters & Showrooms: From Static Spaces to Immersive Brand Hubs

Why the trend matters

With the interactive display market scaling rapidly, brands are increasingly moving away from static wall graphics or one-dimensional signage toward large-format, touch-enabled, immersive installations. As the report notes, interactive displays enable tasks such as user input, manipulation of images/content, and customized digital experiences.

For a corporate HQ or showroom, that means your “lobby” or “experience zone” can become a dynamic storytelling canvas, not just a backdrop but a driver of brand perception, engagement and internal collaboration.

Strategic implications

• Visitor impression matters: Executives, clients and partners will increasingly expect flagship spaces that reflect the brand’s digital acumen and experience-first mindset.

• Storytelling at scale: Interactive walls, touch tables and large-format video installations allow brands to tell their legacy, innovation story, sustainability commitments and future vision, engaging visiting stakeholders in a tactile, memorable way.

• Internal value: These spaces don’t only impact external audiences, they can serve internal teams too (onboarding, brand culture, collaboration hubs) and justify cost through multiple use-cases.

What to prioritize

• Design for flexibility: Choose modular components and reconfigurable layouts so the space can evolve as your brand narrative evolves.

• Tailor for interaction: Incorporate touch, gesture or mobile-enabled interaction so visitors become participants rather than passive viewers.

• Measure impact: Use sensors or analytics (e.g., dwell-time, interaction counts) in your permanent display environment so you can tie the experience to outcomes (engagement, social media shares, lead generation).

• Align with brand tone: As with your “Power of WE” ethos at Steel City Displays, the environment should speak your language, collaborative, co-creative and ROI-driven.

2. Museums & Cultural Institutions: Elevating Visitor Engagement with Interactive Displays

Why the trend matters

Museums and cultural institutions have always sought to engage visitors emotionally and intellectually. With the interactive display market accelerating, there’s an increasing expectation for immersive, interactive exhibits that go beyond the static “label + artifact” model.

As the global market grows, so too do the economies of scale and accessibility of advanced display technologies, making high-impact installations more feasible. Interactive video walls, touch-enabled story maps, and mobile-integrated AR zones, all of these now fall within reach.

Strategic implications

• Deeper visitor engagement: Interactive installations allow visitors to explore deeper layers of meaning, for example, a touch wall that reveals archival footage, oral histories or 3-D reconstructions.

• Broader demographic appeal: Younger audiences (Millennials, Gen Z) expect interactivity and “Instagram-worthy” moments; interactive displays help museums meet those expectations and extend reach via social media.

• Revenue uplift & loyalty: When visitors are immersed, they stay longer, spend more (in café/gift shop), and are more likely to return or purchase memberships.

What to prioritize

• Create zones of interaction: Rather than sprinkling a few touch screens, design integrated zones where interactive displays are part of the narrative journey (entrance, main exhibit, wrap-up/exit).

• Blend analog & digital: Use displays thoughtfully, don’t replace every artifact with a screen but position interactive displays where they add value (storytelling, layering content, exploring “what if” scenarios).

• Build for longevity: Since museums are serious about lifespan, specify durable display tech, serviceable modules, and future-proofing for upgrades.

• Track engagement: Install analytics (dwell time, interaction count) and tie those to membership conversion, gift-shop sales or repeat-visit metrics.

3. Sports Venues & Fan Engagement Zones: Making the Arena an Experience Hub

Why the trend matters

Sports venues are evolving from “just a game” to full-scale entertainment experiences. With the interactive display market nearly doubling by 2030, venue designers can capitalize on high-impact display tech to enhance fan engagement, pre-game, in-game and post-game. Interactive displays can show real-time stats, fan polls, AR photo ops, and immersive sponsor zones all of which raise the bar on the live-event experience and brand partnerships.

Strategic implications

• Enhanced fan journey: From arrival through concessions to seat-side engagement, interactive displays can elevate every touchpoint.

• Sponsor value amplification: Brands partnering with venues want more than logo placements—they want interactive sponsor experiences (e.g., photo-booths, live leaderboards, social media integration) that leverage high-visibility display tech.

• Revenue & loyalty: A more engaging venue experience drives ticket sales, hospitality packages, and multiplies opportunities for branded activations.

• Permanent infrastructure: Unlike pop-up activations, these are long-term assets—so the ROI case strengthens as displays remain relevant across seasons. And the market forecast confirms this investment is aligning with broader tech growth. Fortune Business Insights

What to prioritize

• Map the fan journey: Identify key touchpoints (entry concourse, club lounge, seat-back screens, post-game photo station) and determine how interactive displays add value rather than distract.

• Build for scale & flexibility: Choose large-format LED walls, interactive kiosks, mobile-paired experiences that can be repurposed for concerts, events or sponsorship brands.

• Integrate data & analytics: Use the interactive display infrastructure not just for spectacle, but for insights (which zones drive dwell time, which sponsor activations deliver interactions, etc.)

• Align with brand narrative: For a venue operator or team brand, ensure the display story reflects identity, culture and engagement goals, not just “cool tech for its own sake.”

Why Now and How to Lead

The market data from Fortune Business Insights clearly signals that interactive display investment is not niche; it’s becoming mainstream. An expected USD 86.44 billion market by 2030 means the technology is scaling, costs are dropping, and expectations are rising.

For any organization building a permanent brand environment, whether a corporate HQ, showroom, museum or sports venue, this means you’re competing not just with your direct peers, but with best-in-class experience design across industries.

Key action steps

1. Audit your space: What are the static areas that could be upgraded into interactive, narrative-rich zones?

2. Build a business case: Tie the investment to outcomes, visitor engagement, lead generation, brand perception, sponsor revenue, repeat visits.

3. Design for purpose: Don’t deploy tech for technology’s sake. Ensure every interactive display is meaningful to the visitor journey and brand story.

4. Ensure scalability & serviceability: Use modular systems, plan for content updates, and embed analytics from day 1.

5. Collaborate and partner: Don’t go it alone, bring in experiential design partners (like Steel City Displays) who understand how to combine architecture, tech, storytelling and ROI.

As the interactive display market grows at nearly 10% CAGR and strategically touches every sector, corporate, cultural, and entertainment the urgency is clear. Permanent branded environments are no longer “nice to have;” they’re expected.

At Steel City Displays, we believe in the Power of WE, in partnering with you to create experiences that are memorable, measurable and built for the long term. Whether you’re planning a new headquarters experience, a museum of the future, or a next-gen sports venue fan zone, this is the moment to invest with intention. Let’s turn the momentum in the market into your brand’s advantage.

For the full data report, visit, Fortune Business Insights.