As the trade show industry continues to rebound and reimagine its future, one trend is taking center stage is 2025: AI-powered personalization.

Attendee expectations are changing. Visitors don’t just want to browse, they want to be engaged, understood, and remembered. Artificial Intelligence is making that not only possible but scalable. From the moment an attendee registers for an event, AI can begin tailoring their experience: suggesting sessions they’ll enjoy, offering personalized booth recommendations, and even coordinating smart networking opportunities based on shared interests or goals.

So, what does this look like in your booth?

• Smarter Engagement: AI-enabled kiosks and digital displays can change messaging in real time based on who’s in front of them–industry, job title, past behaviors, and more.

• Conversational Chatbots: Instead of static FAQs, AI-driven bots provide dynamic, relevant answers, capturing data while delivering value.

• Customized Content Delivery: Use AI to match visitors with the right case studies, demos, or product recommendations, making every touchpoint feel curated.

• Data-Driven Follow-Up: After the show, AI can help sort leads by engagement quality, making follow-up more strategic and timely.

The result? A booth experience that feels like it was built just for each visitor–and that kind of attention creates lasting impressions.

As industry leaders look for more impactful and efficient ways to connect, AI is quickly becoming a must-have in the trade show toolkit.

Curious how top brands are using AI to personalize their event strategies?

Check out this article from Event Marketer for real-world applications and trends: AI-Driven Experiences at Events